Podcasting Isn't Just For Marketing
By: Robyn Tippins
Information and Education Can Be Relayed
You don't have to market to sell something. While that seems odd, and even contradictory, consider that consumers no longer want to be talked at or sold to, rather they want to be the chooser, and if you can educate them, they just might choose you.
Think back to the last few purchases you made. You probably purchased because you needed (or thought you needed) the item in question. We purchase, usually, to fill needs. If your podcast can educate listeners as to thier needs for your product, without ever mentioning the product, then you've created a need where there once was not one. If your company sponsor's the podcast, they'll be reminded on open and close of your product, it's really not beneficial to actively market during the podcast.
Ask about having intros and outros created to market your product, and keep the actual podcast dedicated to general education. People trust those who help them. You have a wealth of knowledge on your subject matter, market that knowledge.
This article was posted on November 05, 2005
Nissan: 40 Years in North America
The North American market has seen some bold changes by Nissan over the years. Originally imported under the Datsun name, Nissan cars in Canada and the US made the switch over to the new name in the early 1980s and the company hasn't been the same since. A broader line up and the introduction of the luxurious Infiniti brand in the late 1980s changed the face of Nissan tremendously. The winners . . .
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Choosing
The Best Ice Cream Maker
You can make delicious ice cream at home, as good as any
premium store brand, if you choose a good ice cream maker and follow a few
tips. Ice cream makers can range in price from under $100 to over $500. The
more expensive models contain built in freezing compressors. The less
expensive models are perfectly suited for use in the home and come in two
basic types. There is the type that uses rock salt and ice to cool the ice
cream mixture and the type that has a canister that is placed in the freezer.
Each of these is equipped with an electric crank or a manual crank. Your
particular needs wi. . .
Christmas
Recipes: Main Dishes. No.10 of 12 - Lamb with C...
Christmas recipe serves: 6calories per serving: 450preparation
time: 15 minutescooking time: 20 minutesnot suitable for freezingChristmas
recipe ingredients:chestnuts, peeled cooked, 175 g (6 oz)tomatoes, cherry 75 g
(3 oz)bacon, rindless streaky, 175 g (6 oz)lamb, 3 racks trimmed, 900 g (2
lb)garlic, 3 clovespepperolive oil, 100 ml (4 fl oz)parsley, finely chopped
fresh, 60 ml (4 tbsp)caster sugar, 10 ml (2 tsp)balsamic vinegar, 30 ml (2
tbsp)garnish, flat leaf parsleyChristmas recipe instructions:1. Rub the lamb
with garlic and finely coat with pepper. Cut the tomatoes in half and the che.
. .
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