Web Site Audits

Introduction

Sterling e-Consultancy has developed some unique methods for increasing web site profitability. This is not your typical run of the mill promotion and marketing plan. It is aimed at clients who have an existing business or e-commerce web site that is not working for them. Making money from the Internet depends on your web site being found on the various search engines and rapid follow up of any sales or leads generated.

To succeed, a web site must work with existing offline marketing, sales and promotion campaigns.

Web Site Audit

Before any web promotion begins a unique web site audit takes place which includes:

• Current search engine position and rankings on the top 20 search engines and directories
• A comprehensive list of who's linking to your web site and what they are saying about you!
• Keyword density analysis of the main keywords
• Analysis of web site log files (If available)
• Meta tags and web page title tags checked for compliance on every page
• Hyperlinks and images checked for broken links across the whole web site
• HTML content checked for WWW3 compliance (Also for text readers if required)
• A critique of actual web site content and navigation structure
• Assess current offline promotion material and e-mail signature files
• Enquiry response time tested

This is presented in an easy to read non technical report with recommendations and valuable proven techniques that can and will increase focused traffic to your web site!

If you are developing or have just published a web site, Sterling e-Consultancy can check your web site and generate a report on whether your web site designers have complied with optimum search engine registration procedures. Some of the dot com failures over the last year can be directly attributed to poor marketing and navigation design, inherited from over enthusiastic graphic design companies.

Click HERE to obtain an E-Valuation of Your Existing Web Site

"The web site audit is the solid foundation against which all further marketing efforts will be measured."