Web Site Management

Why We Do It!

You’ve either got a business web site or you haven’t. If you haven’t, please think very hard about the future and how your customers will want to deal with your organisation in our new millennium.

If you have – congratulations. Clearly you have realised that the Internet is the long-term future for business. You probably decided your business needed one in order to:

• raise market awareness
• conduct business
• increase sales
• beat the competition
• improve customer communications
• create the right image and attract high calibre job applicants
• develop new markets
• reduce costs
• provide 24 hour shopping
• keep up with your competitors who have their own web site

... or any combination of these reasons.

Here are some hard and sharp questions about the performance of your web site:

• Do you actually know how effectively your web site delivers its desired objectives?
• Are you certain it is doing what you wanted it to achieve?
• Were you clear about your objectives when setting up your web site?
• Is your web site properly and regularly managed in order to ensure its continued optimum performance?

If the answer to any of these questions is yes, possibly or even not sure, then you and your web site need further help and support to make sure that it delivers the required results. But beware, because a little knowledge is a dangerous thing. Never was this more true than in the case of web sites. As in all markets there are those with a little knowledge who will design a web site for you that looks terrific but just doesn’t work.

So if you have a web site up and running, ask yourself honestly how it performs. Is it a high performance Ferrari or a sluggish MOT failure? Because an effective web site is just like a Ferrari. You may be able to afford to buy one, but can you afford the time and money to run it on a long-term basis? Sadly you cannot realistically set up a web site, dust yourself off, feel smug and assume that the orders will then roll in continuously. They might for a while but not for long.

Why NOT?!

Simple really – maintenance and running costs. Even first class web sites need regular monitoring, fine tuning and tweaking just like Ferraris do in order to keep them at peak performance delivery.

Your web site needs to be cost effectively audited, marketed and promoted in its own right. If it is not then people who need and want to find it will not be able to and potential business will go elsewhere to easy to find, better maintained and more navigable sites.

The skill and art of web site management is full of strange jargon such as keywords, traffic analysis, tracking, linking, hyperlinks, meta tags and search engines. Even if this terminology is familiar to you, you may not understand its true significance.

If you have concerns about any of these issues, Sterling e-Consultancy can help. We can assist and advise you about the kind of guerrilla marketing tactics you need in place with your web site if it is to continue to deliver top performance. We can give your web site a thorough health check by:

• Conducting detailed analysis of your web site’s performance
• Doing the same for your main competitors’ web sites
• Doing an in-depth analysis of your web site’s visitors
• Promoting your web site on key search engines and directories
• Advising on content, layout and navigation
• Recommending and implementing a wide range of the latest technical enhancements
• Creating linking campaigns to other web sites and maintaining those links
• Giving you monthly reports on your web site’s performance

These are the kinds of activity that will keep your web site up to date, on the boil and firmly in Ferrari territory. Sterling can help you to ensure that your web site hits are maximised and that it contributes strongly to a progressive marketing campaign.

If you want to find out more please contact us! 

Sterling e-Consultancy Can Help!